Managing Multiple and Conflicting Reputations in Global Organizations

Leaders need to consider how manage multiple and conflicting reputations in global organizations. There are three interrelated sets of inputs consider. First, relational factors such as an organization’s past activities wider threats. Second, antecedents stakeholder experiences, organizational actions third-party reporting. Third, intermediaries popular, mass social media. organizations can several ways. by addressing what is salient for stakeholders alongside salient. balancing compromise with intransigence build trust stakeholders. managing brand, communication public relations activity from headquarters a networked hub. Fourth, connecting between its present well planned future activities.